Devil Wears Prada

A three storey concept store and studio set inside a classic Darlinghurst terrace, Devil Wears Prada is a light filled, fashion forward space designed for creative projects, retail moments and editorial production.

Flooded with natural light throughout the day, the layout flows through a series of connected rooms , each with its own distinct mood and styling potential. Perfect as a pop-up shop, showroom or brand experience, the space is equally suited to photoshoots, content creation, campaigns, fittings and creative direction sessions.

The styling racks are fully removable, allowing the space to transform into a clean, blank, gallery style environment for launches, installations or studio builds. A variety of full length curtains can be used to create layered textures, zones and changing backdrops — ideal for fashion editorials, product work and video content.

White timber floors run throughout most of the space, creating a bright and minimal base, while the iconic “Mustard Room” and “Peach Room” offer full floor-to-ceiling colour drenched environments for bold concepts, brand moments and high impact imagery. Large mirrors are positioned throughout, making it especially suited to fashion, beauty and styling based shoots.

Upstairs, a giant custom made table provides the perfect setting for meetings, planning sessions, creative workshops or merchandise display. On the ground level, a small all white courtyard offers an additional clean backdrop and outdoor breakaway space. A fashion studio area is also available for use on request, supporting everything from prep and wardrobe to behind-the-scenes workflow.